Every year on the second Friday in August, Red Nose Day invites Australians everywhere to “get silly for a serious cause”. And this year, members of the Cornucopia Fundraising team came together to help raise vital funds for research into Sudden Infant Death Syndrome (SIDS) as part of Red Nose Day.
The team donated their time and telefundraising skills to help support world-class research, life-saving education programs, and much-needed bereavement support services.
Since 1998, Red Nose Day has played a pivotal role in raising awareness and funding towards reducing Sudden Infant Death Syndrome (SIDS).
While the incidence of SIDS has reduced by 80% over that time, sadly 3,000 babies and young children still die suddenly and unexpectedly each year in Australia, and 1 in 4 pregnancies ends in miscarriage.
And according to recent research, more than a third of new parents don’t know how to safely sleep their baby, and many expectant parents don’t know that there are steps they can take to reduce their risk of stillbirth.
Every dollar raised on Red Nose Day helps fund a 24/7 support service for grief-stricken families, and education programs for new parents to help them keep their babies safe. Funds also support investment in research to further determine the causes of SIDS and stillbirth, and what can be done to prevent these tragedies from happening.
Ross Howe, Managing Director of Cornucopia, says he’s grateful for every member of the team who volunteered their time on the day:
“At Cornucopia, we are all about helping charities in Australia and New Zealand do more good in the world. I am immensely proud of our team for their dedication and hard work in supporting Red Nose Day. Our team members freely gave their time and talent to help raise funds that will support crucial research and provide essential support for Australian families.”
