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Regular monthly donors are critical to ensuring an organisation has untied, sustainable and predictable ongoing funding for current and future demands. Maintaining acquisition will support income growth and help to replace donors who for a variety of reasons stop giving. A multi-channel approach to acquisition ensures a broach market reach and mitigates the risk of relying on any one source of funding.
A comprehensive retention program is essential to minimise attrition and maximise the return of fundraising investment, and is a fundamentally important mechanism supporting an acquisition strategy. Whereas acquisition can be expensive, a relatively low investment in retention will ensure that all types of donors continue to give over the long-term because they are inspired to do so
A considered, heart-felt approach in recognizing donors and how they contribute to a cause helps donors stay connected through a sense of ownership and feeling valued. Development pathways reinforce their commitment and thereby significantly increase life-time value, we can work with you to identify opportunities for development calling to get the most out of your donorbase.
Data is the most valuable asset for a charity after their brand. Ensuring it is up-to-date, accessible and managed correctly greatly supports donor retention and development pathways ensuring data integrity is maintained for ongoing fundraising activity.
Cornucopia provides data hygiene and phone matching services and can facilitate significant analysis across the donor universe to produce donation propensity, look-a-like matching, and potentially uncover new fundraising opportunities. Integration is now becoming a significant part of fundraising activity as technology catches up with the possibilities.
Cornucopia has a dedicated IT team that can support the integration of fundraising outcomes with supporter journey communications; payment gateway and organisation integration to facilitate instant payment processing; and CRM integration for real-time data flow management.
We would love to chat to you about your organisation’s needs and how we can provide the solution you’re looking for.