Choosing the right fundraising agency

by | Fundraising tips and essentials, News

Face-to-face fundraising and telefundraising have proven to be highly effective ways of connecting with potential donors and acquiring long-term recurring donors for organisations across Australia, New Zealand and beyond.

In this blog post, we’ll explore some of the factors to consider when selecting a fundraising agency for your organisation to ensure a fruitful collaboration for the long-term.

An agency with a proven track record: One of the first things to evaluate when choosing a face-to-face fundraising agency is its track record. Look for an agency that has a strong history of high acquisition and retention, has successfully executed face-to-face and telefundraising campaigns over a period of years, and demonstrates a proven commitment to the industry. Consider their experience, longevity, and the number of successful campaigns they have conducted. A reputable agency will gladly provide references and case studies to illustrate their past accomplishments.

An agency that prioritises ethics and honesty: Ethics should be at the forefront of any fundraising campaign. Look for an agency that upholds a strong commitment to ethical fundraising practices. They should adhere to industry standards and guidelines set forth by regulatory bodies. Ask potential agencies about their training protocols for fundraisers, ensuring they are informed about ethical guidelines, donor privacy, and transparent communication.

A deep understanding of your organisation: Every nonprofit has unique goals, target demographics, and messaging requirements. Your fundraising agency should be willing to invest in gaining a deep understanding of your organisation’s mission, values, and target audience. They should work closely with you to develop a tailored approach that aligns with your vision and resonates with potential donors.

Strong communication and reporting: Transparency and effective communication are vital for a successful partnership with a face-to-face fundraising agency. Seek an agency that maintains open lines of communication, providing regular updates on campaign progress, challenges, and adjustments made. Robust reporting mechanisms will allow you to monitor campaign performance and make informed decisions about your fundraising strategy.

Demonstrated technological proficiency: In today’s digital age, fundraising agencies must be adept at leveraging technology to enhance their campaigns’ efficiency and effectiveness. Inquire about the agency’s approach to innovation, and look for ways the agency can help you streamline processes, track donor interactions, and analyse data to improve campaign outcomes.

Carefully selected fundraisers: The success of face-to-face fundraising campaigns largely depends on the skills and dedication of the fundraisers on the ground. Learn about the agency’s recruitment and training process for their fundraising teams. Look for agencies that invest in thorough screening, training, and ongoing support to ensure their fundraisers are knowledgeable, professional, and passionate about your cause. 

A commitment to long-term partnership: Fundraising is not a one-off activity; it requires a long-term commitment to building relationships with donors. Choose an agency that demonstrates a genuine interest in developing a lasting partnership with your organisation. They should be dedicated to nurturing donor relationships and providing support beyond individual campaigns, ultimately helping you achieve sustainable fundraising success.

Selecting the right face-to-face fundraising agency is a critical decision that can significantly impact your organisation’s fundraising efforts. At Cornucopia, we aim to be a trusted partner in helping your organisation achieve its fundraising goals while maintaining ethical standards and building strong donor relationships. Want to find out more? Get in touch with us today.